Seller Question #3: How Can We Be Sure EVERY Serious Buyer Knows About Our Home & Steps Up With Their Best Offer?

Welcome back to the Homes of Silicon Blog; we have been enjoying covering the top 3 questions asked by our Bay Area buyers and sellers – so thank you to those who have read one, some or all of the articles these past few weeks.

It’s no secret that it is a seller’s market here in Silicon Valley – so most homeowners don’t worry about getting offers… but getting high quality, truly qualified buyers to view and vie for their home. After all, there is nothing worse than getting an ideal offer that results in a super sticky situation – or does not stick at all. Our commitment to our sellers isn’t just to sell their home – but to create an experience that minimizes stress and maximizes results.

(We don’t believe homeowners need to do anything ‘the hard way’ – whether it's struggling to prepare their home for sale solo or pick an offer blindly. This comprehensive, hands-on approach is what turns many of our clients into our friends for life.)

What’s the secret sauce you ask…? We can’t dish on all of our ingredients, but a few key principles guide how we attract the best and most serious buyers for your home.

Quality Breeds Quality. Much like garbage in, garbage out – you get back what you put in. We take 100% accountability for the way your home is presented – from the steps we take to personally prepare your home for sale, to hiring actual photographers and videographers to create the marketing (not just canned, mass-utilized industry vendors). When your home stands out from the rest, it sets the stage for buyers that do too.

Target Practice. We don’t just ‘shoot for the moon and land among the stars’… all you get with a big net is a ton of fish, right? We create your ideal buyer profile and then take very specific steps to reach them – including but not limited to: targeted social media marketing campaigns, networking within our exclusive network of trusted brokers/agents and choosing from several of our vetted pre-marketing and post-open house tactics.

Character Counts. You know that whole six degrees of separation thing… it’s about two degrees in Silicon Valley real estate. Over our decades of experience, we have worked with too many agents and brokerages to name. That means they not only know how we operate – but they look forward to it! Because this is our long-term passion, we always put our best foot forward and manage each transaction with clarity, transparency and honesty. That means that picking up the phone, following up on leads and doing a little market research often results in reigniting an industry relationship and sparking a prospect. Just like a great game is more about the players than the sport, relationships really do get results in real estate.

Wondering what else we do to make sure those best and brightest offers shine for you? Give us a call and we can talk about how our proven strategies would apply to the sale of your home.

All our best,

Mark & Jason