We know you read the headlines. We know that you know it is STILL a seller’s market. We all know that inventory is a continued obstacle driving a concern for present and future affordability in Silicon Valley. And we all admit that the return on investment is pretty tempting right now whether you are moving up, moving out of area or just ready to cash in on your real estate returns.

But did you know that there is a difference between listing your home and selling it?!

A recent read on Inman News reminded us that over-confidence with under-delivered results can and does happen in a market where demand is higher than supply. The #1 way to achieve a win and avoid disappointment is to make sure your agent is actually selling your home – and NOT just listing it. Here’s the difference…

By now you’ve probably noticed a few main differences between choosing someone who can list vs. optimally sell your home. While we have oversimplified a bit for the purposes of quick comparison, you’ve no doubt come to the conclusion that the difference is in the details and dedication. Linguistically, a ‘listing’ agent is the person who sells your home – but just listing it vs. strategically managing your sale is the difference between a good return on your investment in an okay process, and achieving the best return on your investment with a stellar experience. We believe you deserve nothing less then the latter… so feel free to reach out with any questions, any time!

Inspired By: 8 Things Sellers Should Expect From Their Real Estate Agent

All our best,

Mark & Jason