Three Seller Strategies That Don’t Fit All

Just because it’s a sellers' market… does not mean that any of us can (or should!) get comfortable on the job! Selling a home and selling it right are TWO totally different things, and only one may get you the result you need without the stress you don’t. This week we wanted to share three seller strategies that can actually hurt your sale more than help it.

#1: Pricing REALLY low in hopes of offers that are REALLY high.

It’s the oldest trick in the book but not necessarily the wisest. Everyone wants an attractive price to get offers in the door and entice a bidding war… but a successful pricing strategy involves a number that fits your neighborhood, attracts the right buyer pool, presents an appropriate perceived value of your home AND drives the result you need and deserve. We won’t give away our secret pricing sauce online… but we will be happy to provide a personalized consult on how we’d price your home & why!

#2: Accepting An Offer Based On Price Alone.

Receiving the highest possible return on your investment is always the goal; but looks can be deceiving if price is the only piece of every offer that matters. A high-priced offer that can’t close could cost you invaluable time and money, damage your listing clock and create a major headache. It is EXTREMELY common in this market for appraisals to fall short of what buyers are willing to pay; make sure you understand the overall impact of such a deficit, as well as what other offer components have real value to you.

#3: Refusing To Negotiate On Anything.

Just because it’s a sellers’ market does not mean it pays to play hard ball. Every real estate transaction is a professional relationship that ultimately requires give and take. Your buyer may face some unexpected circumstances…and so may you! A transaction built on trust, respect and communication will always have a far smoother close than one wrought with threats, fear and avoidance. There are times when buyer requests can be met with some tactical negotiating power that benefits everyone involved.

There are many other seller strategies that span the win and lose spectrum; please let us know if we can put our experience and results to work in making sure your home sale performs at the top of its game!

Cheers,

Mark & Jason