Blog Archives: June 2019

What a week! Maybe it’s the heat, maybe it’s because the kids are out of school, or maybe it’s just because THIS is life in Silicon Valley, but does it feel like sometimes it’s hard to keep up with all that is going on? We get it… so this week we scoured the headlines and picked 3 pieces of noteworthy news that you might not have had time to find on your own, but that we just couldn’t let you miss! We’re keeping it short and sweet so you can get back to your summer fun, but here are a few headlines that every buyer, seller, investor and ...

There is one ‘S’ word that scares homeowners even more than the thought of selling… staging. While at first mention, people run (no, literally!) from the thought of ‘living in a museum’, the stats below from the California Association of Realtors® reaffirm what we have witnessed for decades: staged homes spend less time on the market, earn a greater ROI and are far more appealing to buyers. But… is all staging created equal? In short, no. The Q&A’s we have created below address why staging is important today and how it should differ from ...