Blog Archives: July 2017

Just because it’s a sellers' market… does not mean that any of us can (or should!) get comfortable on the job! Selling a home and selling it right are TWO totally different things, and only one may get you the result you need without the stress you don’t. This week we wanted to share three seller strategies that can actually hurt your sale more than help it. #1: Pricing REALLY low in hopes of offers that are REALLY high. It’s the oldest trick in the book but not necessarily the wisest. Everyone wants an attractive price to get offers in ...

While we love following the local development, trends and policies that shape our community (anyone else excited about Google San Jose?!)… we also happen to believe that a little global perspective goes a LONG way. This week, the National Association of Realtors released a report revealing a 49% increase in US residential property purchases from international buyers, with California among the top 3 states for such sales! In the 12 month period ending in March 2017, over $153 billion of residential property was secured by recent immigrants and ...

Is there anything better than being surrounded by greatness?! We think not! In that spirit, we are pleased to wish the Sereno Group a very Happy Anniversary of 11 years this week! While we greatly appreciate the truly collaborative nature, community-oriented initiative and affirmation of quality that we see in the agents continuously recruited & retained, we aren’t the only ones who think that Sereno Group is worthy of some acclaim. They’ve been named a ‘Top Bay Area Workplace’ for 8 years in a row (#3 in midsize companies for 2017!), ...

It’s that time of year… those bags are packed, the family car has a full tank of gas and that beach house has your name on it! But since we know that even compared to the BEST summer vacation there is no place like home, we wanted to share 5 quick tips to help you protect it. We all know the drill about having someone pick up your mail and putting the lights on timers, but we also recommend these tricks to maximize your fun and minimize your worry: #1: Triple Check Automatic Deliveries. Let’s face it, Amazon Subscribe n’ Save is the best ...